Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. 10+ Automotive Sponsorship Proposal Samples 1. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. Before you even consider approaching a sponsor, put together a sponsorship . I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. Modern-day motorsport sponsorship is all about standing out. Racers will put out an all-call on their social media pages and ask for small amounts at a time. Think about those reasons you stand out. Take a look at this blog post for an updated list. You need to show up to a potential sponsor with a persuasive, well thought out plan. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. If you dont know the difference between features and benefits are then a motorsport proposal template might help you out. The target marketing group for the race car is the non-professional weekend autocross racer. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. What makes you stand out over other racing drivers. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Consider trade magazines, local newspapers, and blogs too. Be consistent post regularly and stay on brand. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. Do people regularly gravitate towards you for some reason or other? Include references to your relationship-building conversations. 68 0 obj
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So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. This kind of branding will make you more recognisable. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. Approach the deal as a win-win for both sides. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. Include contact information on the introductory letter and proposal. Use all forms of media to showcase who you are: text, photo, audio, and video. You might be operating in a specific niche (see below for more details) or area. I think motorsports has become too commercial and that sponsorship interferes with good racing. Redline360. Race Directors Hub. "What does my event have to offer to potential sponsors?". Be sure to include a call-to-action so the decision-maker knows what you want them to do next. It takes only a couple of minutes. It is a document that seeks help from sponsors to help them with their racing careers. You also may be able to offer experiences, such as hosting the company at the race track. You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Sponsorship Proposal. Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. This is how you present yourself as a racing driver and show your value to potential sponsors. Tell us about the class you run. It will be worth it. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg
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krdWRLn{Fu? The sponsorship package underpins the agreement fire your organization and your sponsor. uC%q.Nbd VMdkydek/ ZU>~r5pf If you are looking for racing sponsorship proposals, you are at the right place. Try and see the positive in every situation. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Do people regularly gravitate towards you for some reason or other? But avoid: Well done on getting to your first sponsor meeting! All sponsors are encouraged to attend racing events. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Click the link below to read more. 78 0 obj
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Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. $ 15K . 4. This provides a thorough overview but does not overshadow the point of the sponsorship proposal: to get funding. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. Do not plead. But there are two big things that help you find success. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. Nationally Televised. Explain the expenses you incur as a race car driver in the second section. Racing is an expensive sport that requires investment and sponsorship. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. smoga07 Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? Paramount Primary. "The Forms Professionals Trust . TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . Make sure you get the details for the decision-maker. Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. Treat the race car sponsorship proposal as a business transaction. However, getting more followers on Instagram can be challenging, especially with so much competition out there. One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. There are sponsorship opportunities wherever you turn but you need to think outside the box. This means trying to figure out: Listen. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. A good marketing/sponsorship proposal includes: 1. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. If theyre not quite right, ask yourself why. Look through the instructions to learn which data you must give. Don't ask yourself "How low should I go?" Making sure the right type of information is included though does matter. Your personal brand should show who you are as a person and go beyond your racing. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. Race Car Sponsorship Proposal Template. Will you sponsor my race car? Will they be seen as an innovator in their company if the sponsorship succeeds? Dont just approach motorsport press for coverage. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. A short biography about you. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. Present the benefits you offer clearly and simply. Any accomplishments in racing you have achieved. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" This clean sponsorship proposal design fits all kinds of projects. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc.